Fishing Lures Guide

A hard-bodied lure with a plastic lip that causes it to dive and wobble when retrieved. The lip size determines how deep it runs — short lips stay shallow, long lips dive deep.

A metal lure with a spinning blade that creates flash and vibration in the water. Spinners are among the most versatile and beginner-friendly lures in fishing.

Flexible rubber or silicone lures that mimic worms, crayfish, and baitfish. Extremely versatile — can be rigged dozens of ways. The Senko-style stick bait is the most popular bass lure in the world.

A curved metal lure that wobbles and flashes as it moves through the water, imitating an injured baitfish. One of the oldest and most effective lure designs in fishing history.

A weighted hook with a rubber skirt or soft plastic trailer. The jig is considered the most versatile lure ever made — it catches every species in every condition if presented correctly.

Surface lures that create commotion on top of the water — poppers splash, walk-the-dog baits zig-zag, and buzzbaits gurgle. The most exciting way to catch fish because you see the strike.

A safety-pin shaped wire lure with one or more spinning blades on top and a skirted hook on the bottom. Nearly weedless by design, making it perfect for fishing through heavy cover.

A hollow soft plastic with tentacle-like tails that flutter enticingly. Rigged on an internal jig head, tubes mimic crayfish and gobies — the primary forage for smallmouth bass across Ontario.